The Strategic Role of Corporate Relocation in Attracting and Retaining Top Talent
In an increasingly competitive talent landscape, mobility professionals, particularly those specifically involved in Total Rewards and Benefits, must look beyond traditional compensation models to attract and retain top talent and high-performing employees. One impactful yet often overlooked strategy is corporate relocation.
Our research-based guide, The Strategic Role of Corporate Relocation in Attracting & Retaining Top Talent, presents compelling evidence that relocation benefits—when approached strategically—can be a significant driver of employee satisfaction, engagement, and long-term retention. The guide is based on survey data from our 2024 Mobility and Mindsets study, which found that over 80% of employees who relocated for work would do so again, particularly when they are provided with full-service relocation and moving support.
One of the key findings from our research, which is emphasized in this guide, is that relocation is more than a logistical service—it's a powerful talent strategy. It demonstrates how a well-designed relocation program can enhance talent recruitment efforts, support employee career progression, and strengthen overall organizational loyalty.
Rather than outlining and drilling into every recommendation, the guide focuses on select best practices such as offering tiered packages and integrating relocation with career development. Such practices are examples of how relocation and moving can be used to meet today’s ever-evolving employee expectations and business goals.
For those professionals engaged in Total Rewards, Recruiting or Benefits, this guide is essential reading. Based on relevant data-driven research, it reframes relocation as a corporate strategic investment in people, one of its most valuable resources, and a competitive differentiator in talent acquisition and retention efforts.
Click below to download the guide.
Strategic Role of Corporate Relocation in Attracting & Retaining Top Talent